How to Effectively Advertise Real Estate on Facebook

If you want to reach a broad audience, help expose your name to a vast community, and ultimately sell your listing quickly, consider using Facebook as an advertising medium. Facebook is a great tool to accomplish this and much more. According to real estate expert and owner of Fortunebuilders, Than Merrill (https://www.facebook.com/thanmerrill), it is a unique marketing tool and when used correctly can be a fantastic way to generate leads. Here are a few tips to making sure you get the most out of your time and investment.

#1 Pictures Sell: Make sure you use a real photo from the listing you are selling. Kitchens and buildings with curb appeal are great choices for getting people’s attention.

#2 Include important information but not too much! People want to be able to click and find out what they want. They want easy access to wanted information. Make sure you have bold letters that tell the location and the price. But don’t share too much. People, who are selling a home, may not want their personal address given out to the public for privacy and safety reasons. Make people use your link to gain information. This is a win win for you and the owner.

#3 Market the right audience! The good news is that most people who own homes in America today, tend to use and be on Facebook. And there have been actual studies showing “that people whose friends have positive experiences in the housing market are more likely to buy themselves. They’re also more likely to buy a larger home, more likely to pay more for a home, and more likely to make a bigger down payment when their friends are making successful investments.” (http://www.citylab.com/housing/2016/05/what-your-facebook-friendships-say-about-your-housing-status/484094/) So make sure you pick an audience that would be interested in your listing.

#4 Create a Facebook page that shows your name in bold so that it gets out there and people see you as an active agent. Remember that Facebook is a great way to gain new business as well. Make sure your page is clear and easy to navigate. And most of all make it easy to reach you. Have a link or phone number that people don’t have to search for.

#5 Finally, give it time and remember that the more people see you add or name the better. More, in this case it better. Much better. Studies show that advertising works when a person sees your message over and over. Make sure you don’t cut corners but make that happen.

Hotels to Stay at in the Cayman Islands

The Cayman Islands are one of the most beautiful and relaxing vacation destinations on the planet. The Caribbean Islands are hailed as tropical paradise and these islands are the perfect balance of nestled natural beauty and accommodating amenities. The biggest thing to consider when taking such a robust trip to get away is where to stay. The best hotels in the Cayman Islands are not only cozy and appropriate, there one will also be likely to run into a celebrity or two while vacationing. The three best hotels to stay in while in the Cayman Islands are on the Grand Cayman Island. These hotels are the Kimpton Seafire Spa Residences, The Westin Grand Cayman, and The Grand Marriott Beach Resort.

The Grand Cayman Island is the most visited and accommodating island in the Cayman Islands. It features the world renowned Seven Mile Beach and this is the main location of the Ritz Carlton Hotel. This is a luxury beach front resort hotel that is located on over 100 acres of spacious tropical land. Portions of the resort also extends to the other island chains of the Cayman Brac and Little Cayman. This hotel features the island largest ballroom at over 9,000 square feet, two restaurants serviced by celebrity chef Eric Ripert, pools, spas, golf courses, and much more. Such celebrities as Tom Cruise, Katie Couric, Anna Kournikova, and others have been known to stay here.

Another hotel to stay while in the Cayman Islands is The Westin Grand Cayman. This hotel is also on the famous Seven Mile Beach. It features the typical amenities of a first class hotel in this location with golf courses, water activities, and such, but also an oversized outside pool with a swim up bar. The rooms are known for their outdoor ambiance and private balconies.

The Grand Cayman Marriott Beach Resort is definitely worth mentioning in this conversation. This property features 4 impeccable restaurants, almost 300 spacious luxury rooms, unique spas and beachfront natural life. The Westin Grand Cayman and the Grand Cayman Marriott is possible to feature such stars as Christina Aguilera, Dave Letterman, David Copperfield, Liam Neeson, Sandra Bullock, and Spike Lee.

Snorkeling, scuba diving, swimming with dolphins, boat trips, fishing, surfing, and more can be enjoyed at these hotels. Regardless if your focus is relaxation on the beach, water activities, spotting celebrities, or meeting locals and natives alike while enjoying the night life, it can be found at these hotels. Enjoy your trip to this paradise and keep an eye out for a familiar face.

Alixie Callen Will Become First Woman Head of St. George School

Alexandra Callen was named the very first female to head St. George School a 120-year-old high school located in Middleton Rhode Island. She has a Bachelor’s and Masters from Brown University and a Doctorate from Harvard. She has many years of leadership and teaching experience in public and private schools.
She served as principal of Acton-Boxborough High School from 2008-2013 located in Acton, MA. In 2004-2008 she was assistant principal of Needam High School (see: Alixe Callen LinkedIn). The chair of St. George’s Board of Trustees Leslie B. Heaney described Alexandra as a brilliant educator that devoted her life to education and the wellbeing of students.
Alexandra plans to continue to nurture students and help them prepare for college. She is honored to be chosen as head of the St. George School. The backing of the Board of Trustees is icing on the cake she said. She will begin her position on July 1, 2017. Currently, she now is the upper school director at Lakeside School in Seattle.

When she attended college she assisted with graduate courses in school reform, design, and leadership for secondary education. She is married and has two sons. When she lived on campus in Middlesex with her husband and sons she served as dorm parent. Her mentor was Ted Sizer. She has taught social studies and English at the Sedona Red Rock High School in Arizona.

Alexandra has strong ties to New England and four of her relatives graduated from St. George. They were her great grandfather, grandfather, great uncle, and uncle. The Board of Trustee chose the best candidate that fit their vision of a leader for the future of the school. She stood out among many other qualified exceptional candidates that applied for the position.

When becomes head of St. George School she plans to keep helping the staff and students become contributing members of the community, excel in learning, and make sure teaches and students and watch out for each other.